Alejandro Perez – Behind The Lens

Laretta Houston

Posted in Art, fashion, Inspiration, Life, Photography by Alejandro Perez on February 25, 2010

When I started doing photography, Laretta Houston was one of the first photographers who I stumbled upon whose images  out to spoke in ways most didn’t. Nothing but inspiration to me…very graceful & well executed images and subjects, her post processing techniques along with lighting were pure genius.

This past weekend I had the opportunity to meet the mastermind behind the lens, found out via her Twitter (Incredibly wise person as well, follow! ) that she was going to be in NYC for a limited time. I was honored to be able to watch Laretta behind the lens & all that goes on behind the scenes of a fast paced Laretta shoot. Upon walking into the midtown studio I could already hear the electronic music bumping from the set (which personally I’m a big fan of), that in itself was a indication of the pace she conducts herself at. There was a team of make up artists and hair on set who had to tend to which seemed an army of agency represented models throughout  the day, She was courteous enough to allow me to spectate & snap some behind the scenes photos from her shoot. Through my perspective…

The mastermind behind the lens Laretta Houston.



Posted in Inspiration, Photography by Alejandro Perez on February 23, 2010

Current fascination with…

Black hues.

Sewn From The Soul

Posted in Art, design, fashion, Life, Photography, Street Etiquette by Alejandro Perez on February 15, 2010

Sewn From the Soul is an online editorial project brought to light by seven friends who have all collaborated together in order to see a bigger picture; ultimately meshing and intertwining Style and History.  History is important as it gives us the ability to trace back what has occurred previously to help us better direct ourselves to the future. Style contributes to one’s overall character and truly dictates our persona in everything that surrounds us. We all contributed our individual style to this editorial and used a primarily monochromatic palette to assist the Black History Month theme.” –Street Etiquette

Less than 24 hours since Sewn From The Soul has been published & the peoples response to our project has left me speechless…words cant describe how I’m feeling right now. This has truly taken a life of its own. Just comes to show the power when creative minds combine to birth such thing. Overwhelming.

What people may or may not know  is that we shot this on the afternoon of Jan 3oth. That being roughly 2 weeks ago. We were immensely pressed for time considering everyone’s hectic schedule on top of  February being a short month. We wanted to give our audience/readers the full effect of our concept, This was a collaborative project…. once the photos left my  lab they went straight to the flash animators’ who had to compose & interlace the audio the photos to what you see in the editorial & then finally into the Street Etiquette team to piece everything together for the blog. It’s all a group effort, if one falls behind; we all do…domino effect. We made sure we all stayed afloat understanding the task at hand. A few Sleepless nights (like i sleep anyways), days filled with lots of caffeine  & countless hours consumed by Photoshop & final cut. but reading/seeing peoples reaction after viewing our end product makes it all worth while. It’s one of the things that keeps me going….

What my desktop was roughly resembling for the time til release, processing these images…This project is sewn into my soul.

I’ll be back to deliver some more words regarding behind the lens details.

This is just the beginning..

– Slopes

Posted in Life, Photography by Alejandro Perez on February 14, 2010

Last weekend a group of friend decided to head upstate to hit the slopes . We headed to the mountains roughly 90 minutes north of NYC.  I decided I wasn’t going to do much snowboarding so I brought my camera along, a change of scenery for once.

Some  visuals from this little outing…


Posted in Photography by Alejandro Perez on February 11, 2010

Aperture 3 was just announce a few days ago, in the past I’ve been trying to incorporate Aperture into my workflow somehow. Aperture 2 was mainly used to sort & rate my “keeper” images. It did a solid job; the star rating system, loupe tool was a key, image navigator was phenomenal. Shooting tethered was non existent since the previous version wasn’t compatible with most recent DSLR’s….the rest was left to be done in Photoshop/Final Cut Pro/Lightroom. Apple is stating 200+ new features in version 3. It supports most cameras supposedly even handles HD videos, you could Import, add music, scrub video, trim clips, so no need to export to Final Cut Pro. Hmmm sounds promising, lets see how much time it could shave off my processing (turnover) time….brb

You can click over to see the homie Chase Jarvis doing work with it HERE.