Alejandro Perez – Behind The Lens

Sewn From The Soul

Posted in Art, design, fashion, Life, Photography, Street Etiquette by Alejandro Perez on February 15, 2010

Sewn From the Soul is an online editorial project brought to light by seven friends who have all collaborated together in order to see a bigger picture; ultimately meshing and intertwining Style and History.  History is important as it gives us the ability to trace back what has occurred previously to help us better direct ourselves to the future. Style contributes to one’s overall character and truly dictates our persona in everything that surrounds us. We all contributed our individual style to this editorial and used a primarily monochromatic palette to assist the Black History Month theme.” –Street Etiquette

Less than 24 hours since Sewn From The Soul has been published & the peoples response to our project has left me speechless…words cant describe how I’m feeling right now. This has truly taken a life of its own. Just comes to show the power when creative minds combine to birth such thing. Overwhelming.

What people may or may not know  is that we shot this on the afternoon of Jan 3oth. That being roughly 2 weeks ago. We were immensely pressed for time considering everyone’s hectic schedule on top of  February being a short month. We wanted to give our audience/readers the full effect of our concept, This was a collaborative project…. once the photos left my  lab they went straight to the flash animators’ who had to compose & interlace the audio the photos to what you see in the editorial & then finally into the Street Etiquette team to piece everything together for the blog. It’s all a group effort, if one falls behind; we all do…domino effect. We made sure we all stayed afloat understanding the task at hand. A few Sleepless nights (like i sleep anyways), days filled with lots of caffeine  & countless hours consumed by Photoshop & final cut. but reading/seeing peoples reaction after viewing our end product makes it all worth while. It’s one of the things that keeps me going….

What my desktop was roughly resembling for the time til release, processing these images…This project is sewn into my soul.

I’ll be back to deliver some more words regarding behind the lens details.

This is just the beginning..


3 Responses

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  1. James said, on February 15, 2010 at 8:53 pm

    We need more behind the scenes footage man! More and more and more and more!!

  2. Get Togetha said, on February 18, 2010 at 5:21 pm

    I take my hat off to you for the creation of this project. Putting something together in the span of time that you created it requires immense focus and passion.

    I love love love what you all are doing. Keep up the amazing work. I would love to be shot by the photographer who immortalized these beautiful young men.


  3. Daniel Krieger said, on March 8, 2010 at 6:28 am

    Awesome job.. I was just checking out Joshua Kissi’s website and saw this shoot.. you really did a great job with it. Congrats

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