Alejandro Perez – Behind The Lens


Posted in design, Life, Places, The Loft by Alejandro Perez on December 6, 2013

Introducing “The Loft” our headquarters that’s been under construction for the past month or so. Located in the scenic Hudson Valley. Busy but very exiting times.

More info HERE..

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Posted in design, Misc. by Alejandro Perez on December 2, 2010

When I die, please make sure my headstone looks like this, set in Helvetica Neue

& Inside one of these. Thanks

Of course not any time soon…


Posted in Art, design, fashion, Inspiration, Life by Alejandro Perez on November 10, 2010


It’s the little things.

Posted in design, electronics, Life by Alejandro Perez on September 24, 2010

In July 2002, Appled filed a patent for a “Breathing Status LED Indicator” (No. US 6,658,577 B2). They described it as a “blinking effect of the sleep-mode indicator in accordance with the present invention mimics the rhythm of breathing which is psychologically appealing.

The average respiratory rate for adults is 12-20 breathes per minute, which is the rate that the sleep-indicator light fades in and out on most Apple laptops. Older models such as the Macintosh PowerBook, however, use a blinking LED indicator, with discrete pulses in one-second intervals. Pure design.

Making those late night image selections via the comforts of my bed, passing out and then waking up mid slumber…& the only visual is of the indicator and yourself in sync at that very moment. To evoke such feeling…Powerful.


Posted in Art, design, Inspiration by Alejandro Perez on April 23, 2010

All computer generated. To really appreciate this piece of artwork play in HD & fullscreen it!